PATHWAY SERVICE GROUP
Expert Procurement Solutions for Government Contracts
PSG empowers government agencies and non-government organizations to maximize media strategies and public funds with transparency and impact—delivering compliance, accountability, and measurable results through data-driven campaigns.
We specialize in supporting non-profits, grant-funded initiatives, and mission-driven organizations. Our expertise ensures your campaigns are not only seen but inspire action—whether it’s increasing awareness, driving engagement, or securing funding.
Focused on Those
Who Make a Difference
Because it matters.
Who we serve
Non-Profits
Grant-Funded Programs
Public Service Organizations
Community
Outreach Initiatives
We help government agencies maximize ROI with transparent media metrics, secure and innovative solutions, and a focus on financial responsibility.
Our Services
Media Strategy & Buying
We develop customized strategies that align with your mission and maximize the efficiency of your resources. Our planning process ensures every step of your campaign is designed to achieve measurable results and drive meaningful impact.
Grant-Focused Development
Our team designs compelling content that captures attention and inspires action, tailored to your audience and objectives. From visuals to messaging, we create materials that resonate across digital and print platforms.
Transparent Analytics
We provide clear and detailed insights into your campaign’s performance, ensuring you always know what’s working. With custom reports and real-time data, we empower you to make informed decisions and optimize your impact.
The Pathway Model
Measurable ROI
Live dashboards reveal real-time engagement and ad performance.
Reliability
Unwavering consistency, even amid personnel transitions.
Scalability & Longevity
Built to adapt and evolve with policy changes and new mandates.
Media Strategy
& Buying
Ensure every dollar is spent wisely, reaching the right audience at the right time.
At PSG, we craft tailored media strategies that align with your mission and maximize your budget. Whether you're running a national awareness campaign or a hyper-local outreach effort, our team identifies the best platforms and channels to deliver your message effectively.
What We Offer
Audience Targeting
In-depth research to define and reach your ideal audience.
Platform Expertise
Guidance on digital, print, broadcast, and social media channels.
Budget Optimization
Strategic allocation of resources to ensure maximum ROI.
Vendor Negotiations
Leverage our relationships to secure the best placements at competitive rates.
The Result
Your campaigns connect with the right people, at the right time, in the most impactful way possible.
Grant-focused Development
Maximize the impact of your funding with targeted outreach.
We understand the unique challenges of managing grant-funded initiatives. Our team ensures every aspect of your campaign aligns with grant requirements while delivering measurable results. From compliance to reporting, we help you make the most of your funding.
What We Offer
Compliance Assurance
Strategies that adhere to grant stipulations and guidelines.
Impact Amplification
Messaging and creative tailored to showcase your program’s value.
Community Engagement
Outreach plans designed to build trust and foster participation.
Reporting Support
Detailed performance metrics and insights to meet grant reporting requirements.
The Result
Your campaigns connect with the right people, at the right time, in the most impactful way possible.
Transparent Analytics
No guesswork, just data-driven results.
We go beyond surface-level metrics to uncover deep audience insights, optimize media spend in real time, and provide full transparency into performance. Whether you're launching a national awareness campaign or targeting a niche audience, our expertise ensures every dollar drives real outcomes.
What We Offer
Audience Intelligence
We leverage data, behavioral insights, and real-time trends to target your ads with precision.
Omnichannel Performance Analytics
From digital and social to print and broadcast, we provide a unified view of performance across all channels.
Full-Funnel Transparency
No black boxes—just clear, actionable reporting that gives you full visibility into campaign performance and results.
Live Reporting Dashboards
Get real-time access to your campaign performance with interactive dashboards that provide clear, actionable insights at a glance.
Our Solution Eliminates Friction
Smarter Media
Leverage data-driven media buying strategies that optimize spend and maximize reach—without the risks of unproven tactics.
Further Reach
We go beyond vanity metrics, focusing on attribution, engagement, and conversions to prove media effectiveness.
Performance First
Our media strategies consistently outperform traditional buying methods, ensuring efficiency, compliance, and measurable ROI.
Scalable Strategy
A results-driven media framework designed for audience targeting, budget efficiency, and long-term impact.
Let’s work together!
Experts in media strategy and marketing for non-profits, grant-funded initiatives, and public organizations at the local, state, and federal levels. Learn how Pathway can help bring your project to life!